No matter where you go on this Earth to do business there is nothing stronger than a referral. Whether you’re in Panama or Istanbul a referral from a friend or business associate speaks volumes about you and your product or service.
A referral is worth its weight in gold.
So much so that if you call someone and say that you were referred by someone and they don’t know or remember who that person is they will take your call and meet with you.
All because of the power of the referral…. Real or not.
